GOLDEN SADDLE CYCLERY
Identity Package for awesome new bike store, The Golden Saddle in silverlake, across from Intellegensia on Sunset Blvd.

PROCESS
Art Direction and Illustration by Geoff McFetridge.
Preparing layout ideas.
Logotype modification and refinement.
Typographic Identity.
Branding Application ideas.
Delivery of files as hi res tifs.