IPHONE 7
EXPLORATION
iPhone 7 campaign initial concepts.

 

PRODUCTION
Working with photographer Jamie Chung to recreate this idea. We shot each of the three phones separately. Along with the shadow, the primary and secondary glows, and the textured surface. 
Explorations were made into how this idea could work with the TV campaign "You're more powerful than you think." Looking at how the phone looks horizontally for billboards as well as vertically for bus shelters.

 

AIRPODS LAUNCH